You cannot have missed it over the past few months: Vitaminwater. The colorful varieties of the product have been pushed aggressively in Hong Kong lately by a firm called Glaceau, which is a privately owned subsidiary of Coca Cola. Throw in a flashy website with copy that (trendily?) lacks capital letters and addresses us as if we are all health conscious hipsters with no time for reading (boring) cus we’re late for yoga and voila: a successful product launch is there. Similar stuff occurred earlier in New York, LA, Sydney, London and Mexico City where yuppies got enticed with terms such as pantothenic acids, electrolytes and antioxidants.

The fact that it tastes like cheap, overly diluted lemonade is something most of us choose to ignore as it’s supposed to be water with some added vitamins anyway. And that’s healthy shit right? Well, not exactly according to a US federal judge earlier this week as he concluded that Vitaminwater is simply non-carbonated fruit coke disguised as a sports drink. Because it’s composed mostly of sugar and not vitamin-laden water, judge John Gleeson held that Vitaminwater’s ridiculous marketing claims were likely to mislead consumers.

And that, friends, is of course old news. Tired of marketing scams by our greedy corporations? Relax and have some of this.