The Dark Side represents an online medium that addresses the social, political, cultural, religious, economic and environmental issues that us Hong Kongers have to deal with in a refreshing, light-hearted and at times slightly provocative manner. At the same time it is a source of entertainment, where random or pointless facts, either related or unrelated to Hong Kong, are presented together with comments by our team of anonymous bloggers.

Some stats:

• +25,000 unique visitors every month and growing.
• +50,000 page views a month and growing.
• 65 percent of The Dark Side readers live in Hong Kong. 5 percent live elsewhere in China. 15 percent live in the United States.
• 25 percent of The Dark Side readers check the site daily. 61 percent check the site anywhere between “weekly” and “several times a day.”
• Our audience mainly consists of gweilos, expats and ABC’s.
• The average TDS reader spends +10k a month on leisure
• +4000 followers and fans on Twitter and Facebook and growing fast

Download our latest ratecard here. Send an email to advertising@thedarkside.hk for more information.