The Dark Side represents an online medium that addresses the social, political, cultural, religious, economic and environmental issues that us Hong Kongers have to deal with in a refreshing, light-hearted and at times slightly provocative manner. At the same time it is a source of entertainment, where random or pointless facts, either related or unrelated to Hong Kong, are presented together with comments by our team of anonymous bloggers.
“You are a legend!” GeoffryWu
Some stats:
• Around 20,000 unique visits each month, and growing fast.
• 79 percent of our readers are between the ages of 25 and 35. 62 percent are male. 38 percent are single.
• 47 percent of The Dark Side readers live in Hong Kong. 5 percent live elsewhere in China. 15 percent live in the United States.
• 25 percent of The Dark Side readers check the site daily. 61 percent check the site anywhere between “weekly” and “several times a day.”
• Our audience mainly consists of gweilos, expats and ABC’s.
• Our readers are tech-savvy, early-adopters and spend lots of money on booze and strippers.
• + 3.000 RSS, Twitter and Facebook followers and growing fast.
“Not funny…” Kay Ross
Rates:
Top 300 x 250 rectangle: HK$ 100 / CPM
Middle 300 x 250 rectangle: HK$ 70 / CPM
Under post 468 x 60 rectangle: HK$ 100 / CPM
Customized ad: Anything is negotiable, we’re whores.
“Loved it!” Sam Ho
Screenshot entire site:
Screenshot individual post:
*Minimum ad spend is HK$ 1.000,00. If you spend more than HK$ 3.000,00, we’ll give you an extra 10.000 views for free (representing HK$ 1.000,00).
“Great job! :) You guys rock!” heyclement
What is CPM advertising?
CPM is an acronym for Cost Per Thousand — the “M” in CPM derives from the Latin “mille” for “thousand.” CPM is commonly used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.
It is calculated by: Total budget / (Impressions/1000) = CPM
If you’re interested in reaching the educated and affluent visitors of The Dark Side, send an e-mail to advertising@thedarkside.hk and we’ll take it from there.
“That is gold..” Vyntage
